About Sporting Intel

Behind every game is a business. Sporting Intel follows the money.

We’re a sports-business channel that explains the deals, stadiums, athletes, leagues and brands shaping modern sport. We take the big numbers you see in the headlines and show how they got there and what they mean. Our first video asked why the average NFL team is now worth $9 billion.

How we make our videos

Every script starts with research. We check each figure against published sources, from team valuations to company filings, and anything we can’t verify doesn’t make it in.

New videos on YouTube. Subscribe and follow the money.